Insights Made for Manufacturers

Stay current on the news, trends, and strategies that drive our work through our blog.

Actions Speak Louder Than Words: Dealer & Distributor Marketing

A key sales channel requires more than just lip-service. Take intentional steps to give and get the most value from your dealers or distributors.

6 Ideas That Will Make Your Software and Web Projects Successful

If your website makes you cringe, it’s probably not a good representation of the business’ digital transformation.

Your Website’s Role in Digitalization

If your website makes you cringe, it’s probably not a good representation of the business’ digital transformation.

Building & Using an Applicant Profile for Success

A clearer understanding of your key applicant audiences can give you a recruiting advantage.

Building Your Workforce? Your Marketing Team Can Help

Is hiring a priority for your teams this year? Find out what your marketing team should do to help.

Marketing is Undervalued, What Do You Do?

Do you need to prove the value of your marketing efforts? Try building an internal marketing plan. Here are 5 steps to help you get started.

Signs Marketing is Undervalued Internally

Even in organizations where marketing is well-funded, it can still be undervalued. This lack of understanding or belief in marketing adds a challenging layer to

Don’t Ignore the 1-to-1 Marketing Channel

The growth of digital marketing has marginalized a key marketing channel – your people. HR managers are a key marketing channel in talent acquisition. Sales,